article-blog.thephantomwriters.com

When you are using links from third-party websites to increase your website’s ranking for specific keywords, often the keywords you are targeting in your links are not on your web pages, which confuses how Google will display your web page listing. In this case, Google will often takes the first words it sees on the page to use as your web page description, unless a META DESCRIPTION tag is included.

Example 1: for the search phrase “guaranteed links”, our SEO website is #15 in Google’s search results. In this example, we have a META DESCRIPTION on the page, and that meta description is included as our page description:

Organic Seach Engine Optimization Help - Links And Traffic …

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When you do rank for keyword phrases that do exist on your web page, and you do not have a META DESCRIPTION tag in place, Google tends to show the words most closely related to a search as they appear in your web page, as the description for your web page. This also happens when the search words appear on the page, but not in the order that they were used in the search query. In the example shown below, there is not a meta tag on the page to give Google an approved page description.

Example 2: a search for “article marketer” shows our listing at #6 in the search results, as shown below:

article-blog.thephantomwriters.com - How To Use Article Marketing …

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If you have a search phrase that does appear in a web page, and that search phrase appears in the title of your page, then Google will not need to show the location on your page where the text occurs, because they can show it in the Title of your page. When this happens, Google can show your META DESCRIPTION tag as your web page description, as shown in the next example:

Example 3: this search was for the search phase “performance seo” and our site ranked #1 in Google:

Links And Traffic - PFP: Pay-For-Performance SEO Service

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The point I wish to make is that you cannot always control how Google will display your web page in its search results, but there are many occurances where you can fully control how your web page is displayed in Google’s results.

I know that many people have told you that META tags do not matter. Well, I am here to tell you that those people are wrong!

META KEYWORDS may not hold much value, except in the small search engines, but META TITLE and META DESCRIPTION are essential tools, even in Google.

After all, doesn’t it make more sense for you to be able to present the best face of your web page to your potential visitors? Your listing in Google is your advertisement for your web pages, period. So, I always advise the you should put your best foot forward and to try to develop copy (Title and Description) that will encourage visitors to your website.

Here are examples of how to construct your META tags:

Title:

<meta name=“title” content=“Why People Should Pay Attention To Your Web Page” />

Description:

<meta name=“description” content=“A blurb to describe the content of the page appears here” />

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For a more complete understanding of the range of meta tags you can use can be found here.

Good luck in your search engine marketing activities. And if we can help you, we would be happy to do so.

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Bill Platt - owner of The Phantom Writers Article Marketing Service and Links And Traffic Pay for Performance Search Marketing Service.

I also have another blog you may enjoy reading at Karma SEO.

And if you are looking for free traffic, consider our FREE Traffic Exchange Service.

In our most recent article, we provided a long-term overview of getting good Google search rankings, from the standpoint of the newbie article marketer.

We took the long-road to explaining what we consider a very simple idea. The idea we were introducing to online marketers was the concept of using Pay-Per-Click Advertising (PPC) to figure out what keyword phrases one should target in their SEO campaigns.

Many webmasters make the common mistake of launching SEO Campaigns, before they even have a clue what keywords will add value to their bottom line.

With a PPC Search Marketing Campaign, a marketer can get a real good idea as to which keywords and keyword phrases actually attract real traffic to their website. And if the marketer is actually using some kind of analytic program, they can track that visitor from the search engine and the targeted keyword to the post-sales page on their website. With traffic analysis in hand, such as from Google Analytics, the marketer can see which keywords generate the leads that will further lead to an actual sale!

This is essential knowledge for any online marketer interested in being profitable for the long haul.

Now, if you want to start a SEO Campaign for your keywords without doing actual testing first, then that is your business. We would be happy to help you push your keywords to the top of Google’s search results. But, you might be better served to have this kind of information in hand before you employ our SEO Services or anyone else’s SEO Services.

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Bill Platt - owner of The Phantom Writers and Links And Traffic

For all of us, Article Marketing is simply “a means to an end”. The proverbial End is to generate traffic to our websites and to better position our websites in the search engines, primarily in Google.

Many people simply are not happy with “the means to an end” concept of building their presence online. Instead, many people would like to find a more definitive approach to building their online presence.

In years past, we tried to answer this call with a “link building service”. But, even the Link Building service was only a “means to an end”. While our previous service could guarantee links, it could not guarantee search engine ranking results.

Even today, we cannot guarantee anyone specific search rankings, but with our new SEO Service, we can with reasonable confidence suggest that we can help most companies climb to the top of Google’s search engine results.

With basic Article Marketing and basic Link Building, we cannot make any substantial guarantees of Search Engine Rankings, but we can talk in generalities and suggest that we have been successful doing both for our websites.

But with our new SEO Service, we are going one step further. We are putting our money where our mouth is. With our new service, we are offering Pay-For-Performance (Pay-For-Ranking) Search Marketing. We will ask for a signed one-year SEO contract and a $5,000 down payment. If our service cannot put any of five keywords on page one or page two of Yahoo’s or Google’s search results, you will never be asked to pay us any more money. However, if we are successful, we will require additional payments of up to another $15,000 paid over one year, based on a formula designed to ensure that you only pay for what we are able to accomplish for you.

Is this service offering for everyone? NO.

However, if you are spending at least $1700 per month on Pay-Per-Click Advertising, then this SEO Service is precisely what you need.

Sure, this service is expensive, but once you understand the nature of Karma SEO, then you will understand why it is as pricey as it is. Simply put, Karma SEO does not stop at building inbound links to a website through article marketing or any other method. but it builds Link Popularity to the web pages that link to your web pages, ensuring that the websites linking to yours have more Link Popularity value to pass to your website.

We have been utilizing the principle of Karma SEO for our own websites for a number of years. In fact, if you dig through this blog, you will find references to the concepts, even if I did not mention the term “Karma SEO” directly.

If you have any doubt as to how long we have been utilizing Karma SEO for our own purposes, you might check the whois information on KarmaSEO.com and you will see that this domain was registered in December of 2007. We have thought about bringing this forward for more than two years. The domain was registered in 2007, and the accompanying Karma SEO Service was launched this morning, Sept. 1st 2008.

Depending on how your web pages rank in Google and Yahoo at certain Benchmark Dates through the course of the contract, you will pay anywhere from $5,000 to $20,000 over the course of one year to see your website in the top of Google’s and Yahoo’s search engine results for up to five keyword phrases.

Although we cannot guarantee #1 rankings in Google, Yahoo or any other search engine, we get paid more if we can get your website to the #1 spot in Google. We cannot guarantee rankings for anyone at any level inside of Google or Yahoo, because Google and Yahoo are third-party providers, with whom we have no relationship. But, our experience has made us very comfortable in offering a Pay-For-Performance model in connection with our ability to help websites climb to the top of the search engines.

P.S. We know that Yahoo is not near as important as Google, so 90% of our payment will be based on how well your website will rank in Google on the agreed keyword phrases at the agreed Benchmark Dates. Rankings in Yahoo will only account for up to 10% of your payment to us.

P.P.S. Take a look at our Sales Page for the Karma SEO Service, and you will see not only our sales materials, but also a full explanation of the Karma SEO concept.

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Bill Platt - Stillwater, Oklahoma